insurance innovation microlearning
Understanding the Problem
Overview
Innovation is about about solving a problem or addressing an unmet need, and in order to do that you need to understand who you're innovating for and what the problem or need is that you want to address.
This module focuses on the importance of truly understanding your customers' needs before trying to innovate for them.
15 MINUTE MODULE
Key Learning Outcomes
Through completing this microlearning module you will:
- know to focus on the problem before the solution
- know the four categories of customer pains, gains and needs
- know where to find customer data that might be useful in gaining insight into the problem
- have an overview of different customer research methods
- know how to complete the first section of the Concept Board templatehave some examples of customer-focused insurance innovation